In your single «Wrong Things», you explore doubts and artistic self-reflection – in a music industry dominated by pressure and expectations regarding streaming numbers. Can you tell us a little more about that?
Danitsa: I’ve been making music for a very long time, and I remember starting out with complete innocence, without any pressure from numbers, likes, or storytelling. Over time, the industry evolved alongside platforms and the realities of our world. I would go into meetings and, even if people liked my music, I was told I didn’t have enough streams, that I needed to do this or that, change this, change that. I listened to them naively, until the moment I decided to do my own thing.
What is lost in art when it’s all about clicks and reach?
We’re losing the essence, the DNA. Marketing and storytelling take up a huge space for artists today. We’re no longer just asked to make music, but to be influencers, when being an artist is about authenticity, your own story, your own rhythm.
Are there ways for artists to counteract this?
Independence, and the choice to work with people who believe in your talent 100%. People who are willing to invest the time, energy, and drive to rise to the top together. And beyond the people, it’s about listening to your instinct and learning to say no when something doesn’t feel right or starts to distort who you are. In the end, I’d rather stay true to myself than become a puppet of social media strategies.
A while ago, you and your sister founded your own label – an emancipatory act. What are you hoping to achieve with it?
Encounters, memories etched forever, dreams, and beautiful stories. We organised one of our first events last summer in Geneva, and 2’000 people turned up. It’s heartwarming to see people of all ages come together to celebrate life. The aim of this label is to build a bridge between Switzerland and the world. Later on, to represent artists and bring each of our small, medium, and big ideas to life. We want to keep our childlike spirit and always have fun.
I’d also like to talk briefly about your first single, «Miss Yo». In it, you process a past relationship. Why did you decide to share your pain and your experience publicly?
When I wrote «Miss Yo», I wanted to publicly share a declaration of love, like a message in a bottle, so my ex could understand how deeply I loved him and how much I missed him. After recording it, the track quickly became a form of healing. I hadn’t realised how much a break-up could eat away at you from the inside. I turned it into strength, and writing and releasing “Miss Yo” helped me move forward.
You took a four-year hiatus before releasing your two new singles. What does being in the public eye mean to you?
It’s funny, because I feel like I’m learning all over again. I recently started doing interviews again to promote my two latest tracks, and it’s something I have to get back into. In the end, it’s not easy to talk about your life like that. I’m comfortable doing it in my songs, but publicly, it feels a bit strange.
What advice would you like to give to young female artists in Switzerland right now?
Just to tell them that we have so many things to discover, and it would be a shame to deprive the world of beautiful things. Shyness and fear are things that can be tamed and mastered over time. And I would also like to applaud us, because every female artist is an inspiration for the little girls of tomorrow. Sometimes we don’t realise what we’re doing, but art nourishes souls, guides them, heals them and it makes us magicians.
What are your hopes for the Swiss music scene?
More representation, more challenges, and more encounters between us artists to lift each other up. Things are slowly starting to change. It’s beautiful to see everything that’s happening, whether in fashion, music, or design.
What are your plans for the near future?
I’ve got some concerts coming up, as well as the release of my next project, which I’ll be announcing very soon. I can’t wait to share all of this. It’s been a very long journey, full of twists and turns, but I’m glad it all happened for a reason. I recently signed with Big Dada, a label under Ninja Tune; it’s been one of my dreams. It took time, but I’m patient, and I’ve accepted that things happen when the time is right.
26. Mai 2026
